Successful companies consist of more than just one adventurous solopreneur. True success comes from building a trustworthy team around you who can work independently to help your company grow. The most important thing you, as the solo entrepreneur, can do is learn to be a better leader and relinquish complete control over your company.

Now, I’m not saying you have to let other people take over and do whatever they want in your business. But when you have a team of people or even just one person to start with, once you’re confident that they are competent at their job, giving them a bit of free reign can be so beneficial to your business.

Obviously, the first thing you need to do to grow your business is to outsource. You don’t necessarily have to hire a whole slew of employees right off, you can absolutely hire freelancers and contractors. Outsourcing lets you stay in your zone of genius, working on what you do best while letting your team take on the tasks that they specialize in.

One thing you don’t want to do is micromanage your team. No one likes when they have someone breathing down their neck over their work, so trust me when I say that you should let your team have some flexibility in freedom to do the work you assign them. Once they’re clear on the work they need to do, let them get on with it! This is where setting up standard operating procedures is a really smart thing to do, as well.

You’ll also come across times when you, your team, or your business hit a stumbling block or maybe even a failure. A good leader approaches this in their stride and uses it as a learning experience and a way to improve the company in the future. You should always strive to be a better leader; it doesn’t always come completely naturally, but you can learn as you go.

Are you ready to outsource in order to grow your business? What operating procedures can you put in place so you don’t have to constantly supervise your team? How can you start being a better leader?


In This Episode:

  • Why you need to let go of total control of your business
  • How outsourcing can help your business grow
  • How to make outsourcing an easy process
  • What happens to your employees when you micromanage them
  • Why you should let your team has as much flexibility and freedom to do their work as possible
  • How working through failures will make you a better company
  • How you can learn to be a better leader



“You will not grow if you don’t let go and stay in your zone of genius and let others operate in theirs.” ([3:09])

“Letting go of control and allowing your team to have the direction to know what they need to do but the flexibility to get it done will give your team the independence they need to thrive.” ([13:15])

“When you’re a business owner, it’s important to position yourself to work on your business and not in the daily trenches, but the only way you can successfully do that is to outsource. Hire well, work on your own leadership traits, and know how you want to proceed and lead your company, and learn to embrace failure.” ([18:18])



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Are you a female millennial entrepreneur who wants to start or scale your service-based business but not sure where to start? Go to to get a copy of my business roadmap. Stop duct-taping ideas together for starting your business. Snag my FREE roadmap to get starting on building a real business today.

About Dr. Cortney Baker… She is an award-winning entrepreneur, researcher, author, speaker, and advocate for gender equality. As a leadership expert and mother of three, she is passionate about inspiring and empowering women to lead with greatness.

Dr. Baker is the author of the best-selling books: The Ten Do's and Don'ts for Business Leadership: Lessons to Lead Effectively and Unlimited: Conquering the Myth of the Glass Ceiling. She is passionate about helping ambitious female entrepreneurs go from side-hustle to CEOs!

Feedback? Questions? Comments? For more information or to reserve Dr. Cortney Baker to speak at an upcoming event, please contact her at [email protected] or 1-469-708-8840.