Succeeding in business isn't just about the service or product you provide. It's about the kind of woman you are. Are you someone that can G.S.D? Today, I'm talking about the 5 habits of successful women you HAVE to cultivate.

As women, saying no doesn't come easy to us. But, and let me repeat this loudly for everyone in the back, "NO" is a complete sentence. If an opportunity, meeting, or piece of work doesn't feel like a big ol' yes to you, you need to protect yourself and just say no. It doesn't make you a bitch, it doesn't make you a bad businesswoman, and it definitely doesn't make you a bad person. So start practicing saying no to what doesn't serve you!

Hands up who tends to procrastinate? It could be over the easiest task, maybe not finding the right words, or over something you really just hate doing. I'm here to tell you that you need to break up with procrastination. Successful women don't procrastinate. And if you find yourself procrastinating over some work that doesn't fulfill you, I'll let you into a little secret: outsource it.

You also need to protect yourself in order to avoid burnout. Are you doing too much all the time and feeling no joy in it? That's not okay, girl! Take a step back and practice some of that self-care we're all talking about right now. It's vital for our mental health which, of course, impacts the health and success of our business.

Mistakes happen to literally everyone. Own yours, learn from them, and then move the hell on. You won't succeed if you're trapped reliving your worst mistakes, trust me! Finally, you need to stop focusing on putting out the fires as they pop up instead of focusing on preventing them from ever happening!

What are you procrastinating on right now? And what are you going to do to change it? Let me know in the comments on the episode page!


In This Episode:

  • What habits of highly successful women you absolutely need to know and implement this year
  • Why you need to guard your yes
  • How you can stop procrastinating right now
  • What you need to do to stop burning out
  • Why you need to own your mistakes, learn from them, and move on
  • How to be proactive to any possible change in your business



"Do you think there are highly successful men out there – or highly successful women out there who are saying yes just to be accommodating? Because I promise you, Oprah is not!" ([5:32])

"If you continue making the same mistake over and over, it's no longer a mistake. It's a choice." ([11:49]

"Drop the ego and recognize where you can improve. Once you can get ego out of the way, you'll see tremendous growth within your self and as a result of your company. Because of your growth, your company will grow, too." ([12:40])



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Are you a female millennial entrepreneur who wants to start or scale your service-based business but not sure where to start? Go to to get a copy of my business roadmap. Stop duct-taping ideas together for starting your business. Snag my FREE roadmap to get starting on building a real business today.

About Dr. Cortney Baker… She is an award-winning entrepreneur, researcher, author, speaker, and advocate for gender equality. As a leadership expert and mother of three, she is passionate about inspiring and empowering women to lead with greatness.

Dr. Baker is the author of the best-selling books: The Ten Do's and Don'ts for Business Leadership: Lessons to Lead Effectively and Unlimited: Conquering the Myth of the Glass Ceiling. She is passionate about helping ambitious female entrepreneurs go from side-hustle to CEOs!

Feedback? Questions? Comments? For more information or to reserve Dr. Cortney Baker to speak at an upcoming event, please contact her at [email protected] or 1-469-708-8840.