You are juggling a thousand things, and with your never ending to-dos, the last thing you have energy to deal with is your style. Today we chatted with Erin Busbee of Busbee Style. She is a fashion influencer for women over 40 and her mission is to make style simple and empower you to be the best, most stylish version of you. She has experience working with major brands like Nordstrom, Bloomingdales, Express and Ulta Beauty. 

Growing up, Erin was a shy girl who was always very hard on herself. She majored in English Literature in college. After graduating, she knew she wanted to go into journalism, so she started working as a reporter at a television station. After her father passed away, she decided life was too short to be unhappy, so she quit her job and moved to New York. The risk paid off when she discovered her love of fashion. Her coworkers and friends would always ask her to dress them and that inspired her to eventually follow her dreams and help women with their personal style. She started her own wardrobe styling business in 2009. 

Eventually she had her ah-ha moment when she discovered the world of affiliate marketing and it changed her business for the better and enabled her to scale as an Influencer. Erin shares how she went from learning everything on her own to having a whole team and working on her first product. She explains the importance of outsourcing and setting boundaries in your business so you can make time for your family and prioritizing what is important. Erin truly believes that if you love what you do, it will never feel like work. 

Here’s where you can find more from Erin: 

Capsule Wardrobe:


Instagram: @busbeestyle

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