As the business owner, you wear a lot of hats. One of those hats is marketing, especially in the beginning stages. Marketing doesn't come naturally to everyone though, I totally get it! And in today's digital age marketing can get very pricey. If you want to run ads or utilize influencer marketing, this can add up.
But I have 3 ways that you can market your business without spending a single dollar.
These techniques will require you to get out of your office and into the networking world. I know this can be scary for some of you – but trust me, it will be so worth it.
Networking events are an incredible way to get your business out there and to put a face to the name. Find local networking events that bring together your target audience. For example, if your target audience is young females interested in clean beauty – then attend events that bring together young females who would be interested in your service.
Sometimes business owners end up networking with other similar businesses. There's nothing wrong with connecting with like-minded people. But will they hire you? Probably not.
When you attend networking events be sure to show up prepared. You will need:
- 10 second elevator pitch. Practice, practice, practice.
- Business cards! Do not forget these.
- A call to action. This can be a sale, booking, etc.
Sponsorships can either be incredibly beneficial or they can be a huge time commitment with zero return. Sponsorships are typically for events. Again, this is a great way to get your business name out there. If there is a local event that brings together your target audience, reach out to sponsor it. This could mean that you donate your service or product to this event in order to get your business in front of the attendees.
In order for a sponsorship to give you the return you need, make sure to:
- Get sponsorship or trade agreement in writing! This will guarantee that both sides of the trade are met
- Ensure that your name is used, mentioned or marketed, depending upon the terms you've agreed upon. This can be in marketing material, on the website, on social media, etc.
The goal of a sponsorship is to get your name, work or product in front of every single attendee of that event.
Workshops are one of my favorite ways to build connections that convert. If you offer a service, what better way to spread the word than to show it to your target audience? Workshops do require some planning and preparation, but they can result in great ROI. Let's say you're an accountant, host an accounting basics workshop for small business owners. This workshop can be for small businesses that are looking to learn the basics and necessities. Now is your chance to share not only your expertise, but also your personality. These small business owners will learn the basics of accounting from you, but they won't be professional accountants after the workshop. So the second they're ready to hire an accountant for their business, you'll be top of mind!
Like I said, these techniques will require you to get out from behind your desk and into the community. But if you want to run a business, then you're going to need business! So be confident in your services and expertise and get out there!