You know what they say, “a goal without a plan is just a dream.” Dreams are something you think about. They sound nice and would be lovely to achieve, but they don’t have substance.
Dreams are imaginary. They are endless. They’re vague.
A goal is actionable. You must have a plan in order to achieve a goal. Goals have finish lines, they’re measurable. Goals require hard work, consistency, persistence and dedication.
Do some “dreams” come to mind? Well, let’s turn those dreams into goals.
How do we do that? Well, let’s create a plan. I’ve worked with a handful of mentees on clearing their minds that are filled with dreams – and establishing their goals. From there we worked backwards, yep, backwards.
I work with so many women on how to turn their entrepreneurial goals into a reality. So if leaving your full-time corporate job to pursue your side hustle is one of your goals, then you’ve come to the right place.
I’m going to share some valuable tips with you. You’re going to want to write these down.
1. What is the job you want?
Do you want to offer services independently? Do you want to release a product? Do you want to build a company?
We need to establish what your business goal is.
2. How much money would you need to be making to survive?
Key word – survive. I didn’t say how much do you need to make to get brunch every Sunday with the girls. You need to look at the bare minimum so you have a baseline of how little you can make before getting evicted.
3. How can you earn that much?
Are you offering services? Well how many services can you provide at a time?
For example, let’s say you’re a massage therapist. If you can do 6 massages a day maximum, then how many massages do you need to have per month in order to make the number you listed in #2?
Do the math and figure out how many clients you need, how much your service should cost.
4. How will you maintain that income?
Okay, so now you know how much you need to charge and how much you need to bring in. But how you will maintain that. Sure, you can have a busy month, but what if you don’t book anything the following month. Think of all the ways to encourage longevity for your clients. It could be a loyalty program, subscription options, long term contracts, etc.
5. Where will your clients come from?
In order to make the money in the first place, you need clients. Are you going to run ads? Have a booth at events? Utilize email marketing? Have a plan to get your business in front of your target market.
I know this is a lot to think about. But it’ll become second nature for you. Always keep a sales funnel in mind. It is the only way you’ll have long term profitabillity.
If this is something you need help with then join my Facebook Group “From Side Hustle to CEO” or let’s have a goal setting session!